Tablet sales have been declining for years, but Microsoft's Surface Go may bring the right mix of portability, productivity, and leisure to meet current market needs.
Microsoft's 1999 foray into tablets with partner devices built to Microsoft Tablet PC specifications, and early efforts that followed, had little success. But when Apple introduced iOS-powered iPads in 2010, the iPhone-like tablets were a hit. Apple's category-defining slate tablets were swiftly joined by an army of Android tablets, some of which were also successes.
Microsoft's tablet-friendly OS, Windows 8, and its Surface Pro 2-in-1, didn't arrive until 2012. And two years after iPads and Android tablets conquered the market, affordable Windows slate tablets began joining the fray. Sadly, Windows 8's highly-criticized desktop and mobile duality drove Microsoft to sacrifice its mobile-friendly aspects to return to a familiar desktop-centric OS with Windows 10, which has a tablet mode that is far from optimal.
After their meteoric rise, slate tablets have been in perpetual decline. So why would Microsoft position Surface Go in a failing market category? The answer? It's not.
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