Both Microsoft and Google are making hardware, though for different reasons

Google is a Search company that has ventured into hardware. Microsoft is a software company that has done the same. Why?

Times change. For a company to remain relevant, it must change with the times. Approximately every ten years there is a technological paradigm shift. In the 90s, when information retrieval was critical to helping users navigate the wild west that was the web, Google rose to the position of search giant. Microsoft's software and productivity hey-day dominated the 80's and was the paradigm that brought personal computing to the masses.

The world has changed, and personal computing is a complex intertwining of various modalities, platforms, and ecosystems. We are technologically more connected than ever before, the power of a PC is in our pockets, cloud computing permeates our lives, artificial intelligence, and augmented and virtual reality are becoming mainstream. Personal computing is a far more complex concept than sitting in front of a PC. And search is a far more diverse and integrated experience than typing a word into a web page-based search field.

Hardware is the entry point into a company's complex computing ecosystem.

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