Microsoft, though known as a software company, created a concept, idea and an aspirational hardware brand with Surface.
And it wasn't an accident. On June 18, 2012, Microsoft surprised the world with the launch of the tablet/laptop hybrid known as Surface.
Early impressions were hopeful. Would this be the iPad killer that a host of Android tablets before it had failed to be? Its unique design that crammed a full PC into the frame of a tablet (Pro version), and accommodated removable keyboard/type covers and a pen, suggested, "Maybe."
Ballmer hinted at a future "Surface" family of devices.
This tablet, which conveniently hid the familiar desktop behind its Modern (and controversial) Live Tile-based face was described as "the tablet that can replace your laptop." Then CEO Steve Ballmer framed the "Surface" category this way as "a whole new family of computing devices from Microsoft."
Its' interesting that even then Ballmer referred to "Surface" as a family of devices. He may have envisioned the broader context the Surface brand would later incorporate beyond what was introduced that day. This was, after all, the beginning of a journey of hardware-software synergy that would change Microsoft forever?
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