Friday, December 23, 2016

To save Windows 10 Mobile Microsoft claims Surface 'category creation' is the key

Shortly after Microsoft announced the Lumia 950 and Lumia 950 XL in 2015, I wrote an article asking 'Does Microsoft want to reboot the concept of a phone?'. I affirmed that while Microsoft 'owns' the Lumia 950 and Lumia 950 XL those phone did not represent what Microsoft was actually doing in hardware – referencing Surface Pro, Surface Book, and HoloLens as counter-examples to those lackluster devices.



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