Wednesday, October 26, 2016

Windows Mobile and the enterprise Part IV: Microsoft, smartphones are personal

The smartphone is the most personal object that we carry.

There was a time in modern history when our wallets were the most personal objects that most people carried with them. Its highly personal nature as the vessel that contains access to our identities and finances has earned it that position. Losing a wallet provokes an all too familiar feeling of dread that is rivaled only by the loss of what is arguably an even more personal object – our smartphones.

Smartphones are the most personal objects we carry.

Smartphones have been exalted to a position in our lives as more than things that we carry to extensions of who we are. They are our portal to connecting with friends and loved ones, our address books, banking tools and the gateway to our personal photo albums.

Our phones meticulously chronicle all of our interactions in text and photos and videos. They track our locations and ease our anxiety by helping us find our way in the most unfamiliar of environments.

Smartphones are our go-to distraction in uncomfortable situations when we prefer not to interact with others or when we don't know what else do. They are our gaming system, our portal to the internet and every now and then, they are our phone.

These and many other highly personal aspects of these "extra appendages" make Microsoft's decision to focus its mobile OS, Windows 10 Mobile, entirely on the enterprise problematic.



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