Why Microsoft keeps working on Windows 10 Mobile: ARM, cellular, and the next big thing

Why does Microsoft continue with Windows 10 Mobile and ARM? We now finally have an answer.

Windows 10 Mobile is one of the most interesting – and to some baffling – aspects of Microsoft's software strategy. With 1% market share and no consumer flagship story to sell, Microsoft's continued development of the OS seems bizarre to outsiders. This situation isn't lost on ZDNet's Mary Jo Foley.

Foley recently peppered Microsoft Executive Vice President of Windows and Devices Terry Myerson with a barrage of strategy questions. Mobile, of course, was asked about: specifically why even bother?

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