Here is why Microsoft should use 'Runs Anywhere' branding in the Windows Store

It's time Microsoft gives a name to apps that actually can run everywhere

Microsoft's Universal Windows Platform brings a lot of tools to the table for developers to get their apps on the Windows Store. However, the term causes confusion amongst some users who mistake it to mean an app that can run everywhere including PC, HoloLens, Mobile, Surface Hub, and Xbox.

The problem seems easy enough to solve. Microsoft should mirror the new Xbox Play Anywhere naming scheme with a Windows 10 Runs Anywhere one.

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