How Surface and Azure are making Microsoft experiences 'best on Windows'

Microsoft's CEO Satya Nadella promised the best Microsoft experiences would be on Windows. Surface and Azure may make good on that promise.

Microsoft's iOS and Android cross-platform investments and platform-agnostic dev-box positioning have been at the forefront of recent news coverage. A ubiquitous computing mission led by Azure as "the world's computer" has also drawn attention to Microsoft's investments beyond Windows.

In a multi-device, multi-ecosystem personal computing world dominated by mobile platforms Windows is no longer the dominating force. To keep Windows relevant Microsoft is making it part of the "connective tissue" binding user experiences across ecosystems and devices. Though iOS and Android dominate mobile most people use Windows PCs for desktop computing.

Thus, Android, and iOS integration with Windows via Timeline, Sets, Your Phone, Android Launcher, Cortana, Microsoft Graph, Microsoft 365 and more is vital to Microsoft's mission.

Still, Windows as a computing platform where Microsoft's services shine on first-party Surface and HoloLens hardware, and partner Windows devices is Microsoft's goal.

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