Amazon wants your data to build a shopping and advertisement profile, not sell it to the highest bidder.
Amazon's Alexa virtual assistant is a pretty great thing. You can ask about the mundane details of life to know when your next dentist appointment is (provided you linked a calendar in the app) or have Alexa remind you to do things at a certain time or even build out a detailed to-do list if you're busy enough to need one. She (Alexa is a" she" like Siri or Cortana and not an "it" like Google Assistant) also is tightly integrated with Amazon services, so you can play Amazon Music or watch Amazon Videos and even control your Fire TV, as well as shop for almost anything your heart desires on Amazon just by asking her to find it for you.
Alexa only knows the things you tell her, but she also never forgets them.
Where Alexa really shines is when it comes to controlling the smart products in your home, and just about any connected gadget you can buy will have Alexa support, even gadgets from other companies like Google's Nest.
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