Why Microsoft brands some accessories for Surface but not others

Microsoft has a long history of making all kinds of keyboards and mice for PC users.

However, some of those accessories have become muddled recently because the company also now makes its own laptops, desktops, and tablets under the Surface brand.

The recent – and quiet – announcement of the upcoming Microsoft Modern Keyboard with Fingerprint ID is one example of an odd naming scheme. That keyboard bears a striking resemblance to the Surface Keyboard that launched with the Surface Studio in late 2016. Some of us around here began to wonder if the company was shifting the branding of its accessories from "Surface" to "Microsoft" to have a wider appeal to PC users without Surfaces.

The answer is a simple yet complicated. But, no, Microsoft is not making a branding change.

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