The modern personal computing landscape is a consumer-driven, interconnected synergy of devices. Microsoft's failure in key consumer markets may hurt the company's future relevance in computing if things don't change soon.
Intelligent technology is becoming an increasingly integrated part of our lives. Smartphones, smart speakers, AI, digital assistants, PCs, smartwatches, fitness bands, gaming consoles, virtual and augmented reality, IoT and in-car computing. These are representative of an all-encompassing personal computing experience that revolves around the user. An intelligent cloud manages user's data across devices creating a cohesive experience.
The model isn't perfect yet as certain technologies such as smart speakers, IoT and wearables are still evolving. The direction, however, is clear and the goal visible. We're approaching an all-encompassing multi-device world of ambient computing. "Computers" of various types will be part of our environment as much as they're part of our device portfolios. So where does Microsoft fit in here?
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