Monday, April 24, 2017

How Microsoft could ensure 'Surface phone' success

Microsoft's CEO Satya Nadella arrested the attention of tech pundits and Windows phone fans last year when he promised a Microsoft branded "ultimate mobile device."

The statement followed an earlier claim by Nadella that Microsoft is not bringing another smartphone to market and will not follow competitors' smartphone rules. He is targeting a device that is "beyond the curve in mobile."

What that device will be and what strategy Microsoft will execute to ensure its success amidst a myriad of challenges are still mysteries. But that doesn't stop us from speculating based on the information that is available.

The challenge is massive and the approach multi-faceted

Nadella's promises evoked both anticipation and reservation among Windows phone fans, tech pundits, critics and Microsoft's manufacturing partners. But why would anyone reserve excitement when hearing such a claim from the man at Microsoft's helm?



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