Thursday, April 27, 2017

Developers don't love Windows. Can Microsoft mend the relationship?

Microsoft's tumultuous mobile woes have not only affected consumers, but developers have suffered as well.

The frustrated cries from disenchanted Windows phone fans are a familiar "sound" across the blogosphere. The deafening silence that is the apathy of disenfranchised Windows-on-phone developers is an even more impactful response to Microsoft's all too frequent breaks in mobile OS continuity.

Microsoft's Windows-on-phone strategy has been expressed as a number of mobile OSes over the years. In a trek toward OneCore, Windows-on-phone has transitioned from Pocket PC to Windows Mobile to Windows Phone and back to Windows Mobile again. Sadly, the time, financial and (often overlooked) emotional investments of developers in their apps were lost with some of those transitions. So too was some of the trust and faith these developers had in Microsoft.

Microsoft, some developers just aren't "feeling" you

A developer's inability to bring an app, and all the work it represented, from a canceled OS to the next iteration of Windows-on-phone undoubtedly frustrated and disappointed many developers. That frustration was compounded to intolerable levels when committed developers (particularly those who saw themselves as partnering with Microsoft) reinvested in Microsoft's vision only to be burned again – and again.



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