Why you don't need an unlimited data plan

The numbers are in, and they say you probably don't need an expensive unlimited data plan.

Unlimited data plans are back. Here's some insight into why, as well as a look at how much data we really use every month.

We've recently seen all four major U.S. carriers introduce or revamp their unlimited LTE data plans. Multiple times. For some of us, this is great news. The folks who use upwards of 10GB of data on a line they pay for themselves found plenty of creative ways to hold on to older unlimited data plans, and sometimes that could be a hassle. Now they are available with a click of the mouse.

Unlimited plans coming back to AT&T and Verizon are a direct result of tough competition in the industry.

This wasn't unexpected. Companies such as T-Mobile and StraightTalk made people notice the cost versus value proposition of a cell phone data plan. AT&T and Verizon enjoyed a consumer mindset that they offered something superior, when for many people alternatives could be just as good. When people started to take note of that, it was time for a small shakeup.

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