Microsoft and the duo user Part II: The consumers hidden inside enterprise

Without question the iPhone and Android phones rule the consumer smartphone space.

If Microsoft's mobile strategy is to succeed, they will need a reasonable slice of that mobile consumer pie. And they know it. Microsoft's duo user strategy is paving a path for Redmond's return to the consumer smartphone space — here's what that means in the context of a broader look at Microsoft's duo user personal computing philosophy.

We will gain a better perspective of how the collective weight of the Windows 10 ecosystem and Microsoft's apparent focus (to some) on everything but mobile is being positioned to benefit the firm's "phone" strategy. Redmond is betting that the strategic and methodical positioning of a unified platform centered around professional and personal productivity is the key.

Microsoft is not a one trick pony

Contrary to popular belief, Microsoft's mobile efforts are not all business. There is, however, no arguing with the fact that Microsoft's forte is the enterprise. The company's success with Azure and Office 365 as reflected in recent collaborations with GE and Facebook are just two examples. The embrace of Windows 10 Mobile and Continuum by HP with the Elite x3 and the business platform the PC manufacturer is building around the "phone" is yet another.

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