Microsoft and the duo user Part IV: Hey, unbelievers, Microsoft's targeting consumers with Continuum

Microsoft's vast platform of software, services and devices is targeted toward both personal and professional productivity.

As we've seen in Parts I through III of this series Microsoft's duo user business philosophy is at the core of all that the firm does. In Part I we saw that the company's duo user approach is paving a path for Redmond's return to the consumer smartphone space. This return will presumably be in the form of an ecosystem supported ultra-mobile PC. In Part II we talked about Microsoft's duo user platform of tools and services being positioned for consumers while also targeting the enterprise, thus having a duo appeal.

Microsoft's duo user strategy is in all the firm does.

In Part III we saw how Microsoft is working to maintain its historic position with Windows as a de facto platform for personal and professional productivity. Microsoft intends to accomplish this by bringing the Unified Windows 10 Platform and the company's infrastructure of partnerships to the variety of personal computing devices we use today. That is, beyond the desktop PC where the firm enjoyed decades-long dominance of personal computing before the age of the Internet, the smartphone and other personal computing platforms.

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