Microsoft's retail partnerships prove it's committed to consumers

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Disenchanted Microsoft enthusiasts bemoan its lack of consumer focus. However, the company's retail partnerships reveal a broad, "background" commitment that is succeeding where first-party consumer products failed.

Many tech enthusiasts measure a company's current and future success based on its performance in product categories that interest them. Consequently, Microsoft, according to many consumers, is in its death throes due to failures in consumer markets. Admittedly, the long-term negative impact of Microsoft's failures in these areas is concerning and worthy of discussion.

Still, claims that the company is going to "die" as a result of these fumbles and that it has no concern for consumers are exaggerations.

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