Monday, October 29, 2018

How full Photoshop on iPad may help Apple beat Microsoft...again

Apple's quest to legitimize the iPad as a post-PC device received a boost from Adobe as full Photoshop is headed to Apple's iOS-powered tablet.

Apple has long existed in Microsoft's shadow in its attempt to position Mac and more recently iOS as alternatives to Windows PC's productivity prowess. iOS is a mobile OS which originated as a smartphone platform in 2007. Over a decade after its debut on the iPhone, it is a much more powerful OS that also powers Apple's tablets.

Combined with industry-leading custom processors and other hardware Apple's OS and hardware synergy is steadily pushing the iPad's productivity capabilities closer to Windows PCs' capabilities. In fact, Adobe noted that its ability to bring full Photoshop to the iPad is a result of what the hardware is now capable of handling compared to its limits of the past.

It's ironic that Apple's goal to position the iPad as a PC competitor is supported by Microsoft's goal to provide a Microsoft experience across all platforms. Office and a host of other Microsoft apps on iOS have enhanced the iPads productivity positioning. Now with full Adobe Photoshop in the mobile mix, Apple's post PC vision seems to be coming to fruition. Sadly, Microsoft's Universal Windows Platform-driven (UWP) post-PC dreams are still quite fruitless by comparison.



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