Why 'PC exclusives' like Amazon's Alexa app for Windows are bad for consumers

Amazon Alexa is coming to PCs. Kind of. Here is why PC exclusives are a bad strategy.

Recently, Acer was the first to boast about bringing Amazon Alexa to Windows 10 PCs. Other companies, like Lenovo and HP, are also on board, with some Alexa placeholders found on the new Lenovo laptops.

Some have seen this as an opportunity to knock down Microsoft's Cortana – which is undergoing a shift to be a more work- and productivity-focused assistant.

Having a choice on PC has always been one of the hallmarks of the platform, so everyone should be excited about this expansion by Amazon. But the route Amazon and its partners are taking is just awful, and they should be called out on it.

I'm talking about "exclusives."

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