Believe it or not, Microsoft's mobile strategy is still on course (seriously)

Believe it or not, Microsoft has a mobile strategy. It's been unsuccessful, but it's still more or less on track.

That sounds crazy, I know. And that intro may have you chomping at the bit. But before you get all hot and bothered, note that I'm making a few points abundantly clear:

• Microsoft has a mobile strategy.
• That strategy has been unsuccessful.
• That strategy is still more or less on course.

What needs to be understood is that there is and has always been a distinction between Microsoft having and executing a mobile strategy and the state of success or failure of that strategy. In other words, an assertion that Microsoft has and is executing a mobile strategy is not an assertion that that strategy is succeeding or will succeed.

It is simply an analysis of what Microsoft's vision is, the vision's desired outcome, the steps toward that goal, and a view of the plans executed within the context of the real world.

from Windows Central - News, Forums, Reviews, Help for Windows Phone http://ift.tt/2eqcKhb
via IFTTT