With 'Surface phone,' will Microsoft learn from its past marketing mistakes?

One thing that irks many passionate Windows phone fans more than almost anything else is Microsoft's apparent lack of passion for its mobile platform.

Whether there is or was an actual lack of passion from Microsoft is irrelevant. As a company that hoped for a broad consumer embrace of Windows phones, the perception of disinterest from Microsoft was just as detrimental as an actual lack of the same.

Windows phone fans who accuse Microsoft of a less than optimal affection for its mobile efforts often cite a lack of marketing. This accusation certainly seems valid considering what we've seen (and haven't seen) in the way of advertising of Windows phones. This perception is particularly apparent when we consider the amount of marketing that comes from far more successful smartphone makers such as Apple and Samsung.

But marketing takes many forms, and if you ask Microsoft, it would likely argue the company did invest liberally in marketing Windows phones, just not in the manner one would expect.

We'll look at those other marketing methods in this piece and consider if in hindsight Microsoft might do things differently to market its ultimate mobile device: the ultramobile Surface PC.

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