It's time for Microsoft to push Windows 10 Mobile to 8.1 devices

Windows 10 Mobile is still an opt-in upgrade for eligible Windows Phone 8.1 devices. But it's time for Microsoft to change that.

In March of 2016, Microsoft announced that Windows 10 Mobile would finally be coming to select Windows Phone 8.1 devices. That was great news, because it meant developers could finally start building their Universal Windows Platform (UWP) apps for phones and there would be less need to cater to the older Windows Phone 8.1 app module. Unfortunately, Microsoft decided to make the Windows 10 Mobile update "opt-in" via an app that you have to download in the Store, meaning the vast majority of people still using Windows Phone 8.1 didn't actually get the update.

Most Windows Phone 8.1 users didn't go out and get that update because most people using Windows Phone don't really care, and they likely didn't even know Windows 10 Mobile was available in the first place. Microsoft did no advertising to inform users that they could opt-in to download Windows 10 Mobile, and the Windows Phone 8.1 Store itself didn't even promote the app to the front page. The only way you would have even known about the availability of the update was is if you were a fan who was paying attention.

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