Fitbit's new Alta HR tracks heart rate and sleep for a week

There's a new Fitbit coming, and it's got a week's worth of battery life, a stylish look, and a heart rate monitor.

Eight months ago, Fitbit brought a small group of reporters to a swanky New York fitness club to show off its latest fitness trackers, the best-selling Charge 2 and waterproof Flex 2. Those sequels have been so successful that, despite disappointing sales results in its most recent quarter, Fitbit felt empowered to produce another iterative product, the Alta HR.

The company says that after calls for a sequel to the best-selling Charge HR, its most frequently requested product was the addition of heart rate monitoring to the fashion-forward Alta. That product is the $149.95 Alta HR, a complementary item in the company's expanding (bloated?) lineup to the identically-priced Charge 2.

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