Tuesday, March 26, 2019

Swedish audio company Dirac is bringing its tech to Fujitsu PCs

Dirac's audio optimization tech will make its way into Fujitsu PCs.

Swedish audio brand Dirac has worked with several Android manufacturers in the past to offer tailor-made audio solutions on their devices, and the company is now doing the same in the PC market. Dirac is teaming up with Fujitsu to bring its sound optimization tech to the ESPRIMO FH70/D1 and FH77/D1.

Dirac has done a remarkable job in the smartphone space, where it optimized the performance of small and micro-speakers to deliver richer and clearer sound. Its latest solution — dubbed Dirac Bass — is aimed to deliver better bass from phone speakers. Dirac's audio tech has been a mainstay on Xiaomi and OPPO phones over the last three years, and the brand is now looking to translate that experience to PCs.

From Dirac's General Manager of Mobile Erik Rudolphi:

At Dirac, we don't chase new markets; we focus on inventing the future of sound and understand that by developing truly pioneering digital audio solutions new markets will open to us.

That was as true of the luxury automotive market, from which we were born, as the PC market, where we venture next. The desktop and laptop are increasingly used for gaming and video streaming, and customers are now demanding a high quality audio experience that's on-par with its visual display. We're excited to enter the PC market and establish our solutions as the foundation for a new generation of PC audio.



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