Just do it.
It has been a fairly quiet week in the world of esports, aside from Nike joining Riot Games in China, high school teams in the U.S. being offered some considerable prizes, and AOC arranging some cool tournaments while promoting the company's latest display tech at IEM.
Riot Games puts on some Nike trainers for China
Nike will be the official apparel and footwear partner for the League of Legends Pro League (LPL) in China, according to a report by Reuters. The company will be working with Riot Games through 2022, providing new clothes and footwear to teams and allowing players to participate in physical training programs.
Riot Games is growing its base of big brands considerably for its esports platform. Not only are traditional game-focused companies being invited for partnerships, but also new brands from further afield. Kia Motors joined the new League of Legends European Championship (LEC) and now Nike is onboard in China.
Interestingly, this deal with Nike also includes physical training for esports players, utilizing plans specifically designed for gaming athletes. Promoting a healthy lifestyle outside of the game is an excellent message to drum home to the wider community and I, for one, am glad more is being done here.
Major MSI giveaway for high school esports
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