Microsoft President Brad Smith argues for a united approach to countering violent content online in the wake of the recent terror attack in New Zealand.
In the wake of the mass shooting at a mosque in Christchurch, New Zealand, earlier this month, Microsoft President Brad Smith has penned a blog post calling on tech companies to form a united front in moderating content stemming from similar tragedies.
"Ultimately, we need to develop an industrywide approach that will be principled, comprehensive and effective," Smith said. "The best way to pursue this is to take new and concrete steps quickly in ways that build upon what already exists."
Ultimately, Smith says tech companies should work together in three major areas: prevention, effective responses in moments of crisis, and fostering a healthier online environment.
Smith suggests tech companies can unite in creating tools to "stop perpetrators from posting and sharing acts of violence against innocent people." Beyond tools used to identify violent content shared across social media, Smith also suggests browser-based solutions akin to "safe search," that would automatically block access to said content. This is a particularly important step following the Christchurch attack, as video from the attack was posted more than 1.5 million times on Facebook alone.
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