How does the Microsoft Store stack up to the competition?

The Microsoft Store, love it or hate it, is a big part of Windows 10. Here are our app expert's thoughts on the state of the Microsoft Store.

The Microsoft Store has experienced significant change over the last few years. On one hand, it has been bolstered by the growth of progressive web apps (PWAs), the success of Microsoft's Centennial Bridge, and some big-name companies adding their apps to the store. On the other hand, it's seen its mobile phone component abandoned by Microsoft and still lacks apps from many developers large and small.

I spoke with multiple developers who are veterans of the Microsoft app ecosystem to gain insight on the state of the store, ranging from what would make it more successful, how it stacks up to other stores, and how it faces a unique position of competing with a core part of Windows itself. More specifically, Ben Fox from User Camp and Niels Laute, the developer behind Huetro for Hue, helped me see the store in a new light. What follows is a summary of my own opinions and those of these two developers.

No direct comparison

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