Android and iOS are now key players in Microsoft's overall software and services strategy — and that's a good thing.
When Microsoft announced that it was stepping away from its smartphone efforts, there were quite a few of us who were worried about how we'd continue to remain invested in Microsoft's ecosystem without being able to carry Windows around in our pockets. But it ultimately allowed Microsoft to invest in bringing ecosystem synergy to more users than ever before.
Microsoft is embracing its own ecosystem on Android and iOS, and frankly, this is an amazing idea that is paying off well. No longer does Microsoft have to rely on Windows to ensure people to use its software and services on mobile devices. These services are now available wherever the user is, rather than Microsoft expecting the user to switch platforms to enjoy those software and services.
With Android in particular, Microsoft has an opportunity to finally realize its vision of total synergy across your PC and smartphone. Android has over a billion users, a large percentage of which likely use Windows. It's wise of Microsoft to capitalize on this.
Investment is key
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