Microsoft's ambitions for Windows 10, cellular PCs and its potential folding mobile device have an undeniable Achilles Heel - the app gap. But there may be a solution on the horizon.
Microsoft's personal computing efforts are often met with legitimate criticisms about its app gap. It lacks the developer support critical to the modern app model.
The current model has shortcomings, however. As app stores grow app discoverability becomes increasingly difficult. Furthermore, the average user uses only six apps regularly, doesn't frequent app stores and rarely downloads new apps. In fact, web properties are engaged more frequently than apps.
As 5G networks, Progressive Web Apps (PWA) and processors like Qualcomm's Snapdragon 845 begin to take root, some challenges of the current app model (which are problematic for all platforms) will be solved. This shift toward platform-agnostic PWAs may help Microsoft escape the app gap-imposing confines of the current app model. It will be the progressive implementation of 5G networks and modern processors, the maturation of PWAs and multi-generational waves of cellular PCs and folding-mobile devices that may help Microsoft overcome the app gap. Let's break it down.
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