What if Microsoft could convince developers that there is a single "mobile" platform to develop for, rather than three distinct platforms, iOS, Android and the oft-neglected Windows?
That could be the answer to Microsoft's infamous "app gap" problem. To say that Microsoft has had a hard time convincing developers to develop for Windows phone and the Universal Windows Platform (UWP) would be an understatement.
The Windows Store has always lagged significantly behind the App Store and Google Play. Sadly, even after the introduction of Windows 10 and OneCore (and the anticipated boost they could have provided), the Windows Store still boasts less than half the apps Apple's and Google's platforms offer.
Developers don't love Windows. Can Microsoft mend the relationship?
The app gap trap
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