Tuesday, May 23, 2017

Why isn't the new Surface Pro named 'Surface Pro 5?'

There is no "Surface Pro 5," only Surface Pro. Here is why numbers don't mean anything.

Microsoft is dropping the numbering system from the names of the Surface Pro lineup. Instead of an anticipated Surface Pro 5 the company is going for just "Surface Pro" this time around.

We spoke with Microsoft about the shift in nomenclature and why it matters.

Surface Pro reaches maturity

In 2012, Microsoft announced the Surface RT and Surface Pro – its first foray into making its own computers. The company took a lot of heat from partners and the media for the new direction and the actual hardware. Part of that was due to criticism with Windows 8 not resonating with customers, as well as the (in hindsight) disastrous Surface RT.

Through Surface Pro 2, the company continued to face a backlash. Media outlets frequently called for Microsoft to abandon the project altogether. Apple's CEO Tim Cook infamously said: "You can converge a toaster and a refrigerator, but you know those things are not going to probably be pleasing to the user."

Then something happened in 2014: Surface Pro 3. For the first time, the vision of Surface Pro became apparent. Sure, there were still some minor issues with the keyboard and battery life, but it was evident that Microsoft finally figured out the overall formula. It started registering with consumers, too, with Microsoft poised to hit a billion dollars in revenue for the first time.



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