Tuesday, May 9, 2017

Microsoft WILL address mobile at Build — but not how you expect

Windows phone fans are hoping for at least a tidbit of information on Microsoft's mobile strategy from the upcoming Build developer conference. They'll get it ... but maybe not in the way they expect.

To say that being a Windows phone fan is a roller coaster ride of expectations, disappointment and emotions would be an understatement. We've rested our hopes for the platform on things like Windows Phone 8, the Lumia's 950 and 950 XL, and Windows 10 Mobile.

We got excited, but when things actually got worse as more developers left the platform and market share plummeted (predictably given retrenchment), frustration and disappointment returned in earnest. Many fans just couldn't take it anymore.

Is the Windows phone fan community of loyalists imploding?

A steady exodus from the platform to Android and the iPhone has ensued. The "app gap," no new first-party hardware, limited OEM support and silence from Microsoft about its strategy regarding these issues has crushed the faith of many of the faithful.



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