Messaging as a platform has exploded in recent years. The opportunities in this space are not lost on industry giants Apple, Facebook, Google or Microsoft.
Each of these big players has a horse in the race and is approaching the challenges of the industry in both similar and unique ways.
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Google has launched its new and versatile messenger, Allo, accompanied with an improved AI, Google Assistant. Together they bring a powerful and intelligent combination to end users.
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Apple's iMessage has been revamped and benefits from imbued intelligence and openness to third-party developers. As a platform for apps, developers can bring apps to iMessage that will allow users to perform tasks directly from this canvas.
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Facebook has launched Messenger Platform which allows developers to build bots that users can communicate with and use to perform services directly from Messanger. "M," the company's AI-human hybrid assistant can be communicated with via text directly from the Messaging platform to execute tasks for end users.
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